Italian brands showcase

Italian brands showcase

As Zeeda rolls out its Italian masterpiece collection, a collection of Group Buys for top Italian bike brands, we thought it timely to talk about some of the most popular brands our sellers are providing for group buys such as Cinelli, Wilier Triestina, Basso, and Di Luca Bikes. 

These are some of the most popular Italian cycling brands that have gained a reputation for producing top-of-the-line bicycles. Some of these brands have been around for several decades and have established themselves as some of the best in the industry. 

Whether you're a professional cyclist or a casual rider, these brands have something to offer for everyone.


History and Legacy of Italian Cycling Brands

Italy has a rich heritage of cycling brands that have been producing high-quality bikes for over a century. These brands have been instrumental in the development of the sport, with their bikes ridden by some of the greatest cyclists of all time. In this section, we will explore the history and legacy of four Italian cycling brands we are running group buys for: Cinelli, Wilier Triestina, Basso, and Di Luca Bikes.

Cinelli: A Timeless Classic

Cinelli is one of the most iconic cycling brands in the world, known for its innovative designs and timeless classics. Founded in Milan in 1948 by Cino Cinelli, a former professional cyclist, the brand quickly gained a reputation for its high-quality steel frames and innovative components. Cinelli's most famous model, the Supercorsa, has been in production for over 70 years and is still considered one of the most beautiful and desirable bikes ever made. Cinelli remain true to their heritage with most of their bikes falling into Gravel and Road categories, with a small selection of commuter leaning bikes.

Wilier Triestina: Racing Heritage

Wilier Triestina has a long and proud history of racing, dating back to the early 20th century. The company was founded in 1906 by Pietro Dal Molin and began producing bikes for professional cyclists soon after. Wilier Triestina has been a fixture in the professional peloton ever since, with its bikes ridden by some of the sport's greatest champions, including Fausto Coppi and Marco Pantani. Wilier have extended their heritage and brand into a wide array of bike categories with recent entrants into MTB, Gravel and Ebikes, but they are still best known for beautiful performance road bikes. 

Basso: Innovation and Design

Basso is a relatively young brand, founded in 1977 by Alcide Basso in the Veneto region of Italy. Despite its youth, Basso has quickly gained a reputation for its innovative designs and high-quality construction. The company's bikes are known for their sleek lines, aerodynamic shapes, and attention to detail. Basso's most famous model, the Diamante, has won numerous awards for its design and performance.

Di Luca Bikes: The Competitive Edge

Di Luca Bikes is a small, fast growing company based in the Abruzzo region of Italy. Despite its size, the company has gained a reputation for producing high-quality, race-ready bikes that can compete with the best in the world. Founded by former professional cyclist Danilo Di Luca, the company's bikes are designed to provide the competitive edge that serious cyclists need to succeed. It gained notable coverage for the Killer SLR model. They have also extended in into Gravel with the GRVL. They have undertaken some interesting brand partnerships with brands like Mondrian and Boss and are well regarded for their custom paint jobs on various models. 

Technological Advancements and Innovations

Materials and Craftsmanship

Italian cycling brands are known for their impeccable quality and craftsmanship. Cinelli, Wilier Triestina, Basso, and Di Luca Bikes have all made significant strides in technological advancements and innovations in materials and craftsmanship.

Cinelli, for example, uses Columbus steel, which is known for its strength and durability. They also use carbon fibre in some of their models, which allows for a lighter frame without sacrificing stiffness.

Wilier Triestina, on the other hand, uses a unique blend of carbon fibre and resin in their frames. This blend, known as SEI Film, is said to increase the frame's stiffness and strength while reducing weight.

Basso, meanwhile, uses high modulus carbon fibre in their frames, which is known for its high strength-to-weight ratio. This allows for a lightweight frame that can handle the rigours of professional racing.

Finally, Di Luca Bikes uses a combination of carbon fibre and titanium in their frames. This combination allows for a lightweight frame with excellent stiffness and durability.

Keep an eye on all the Group Buys we have from Italian brands here and save between up to 35% of retail prices on bikes from these and other brands. 


Back to blog